Understanding Design Effectiveness:3Dimensions in Marketing and Advertising Strategy Using (3D3A Strategic Marketing Model)
نویسندگان
چکیده
3D strategy is a new marketplace construct. That lies in the conceptual idea of 3D-advertising performance as central to effective marketing practice. The study aims explore different relations between 3D3A strategic model and advertising reach design campaign. A multi-methods investigation combines survey with advanced expertise collected over 400 global agencies. examined three demographic features professionals (including but not limited planning, selling, executing, improving 3d solutions crowded marketplace). Later, SPSS 26 does frequency analysis descriptive statistics. As result, percentage (56.5%) from sampling mentioned that Marketing consider accessible model. significant effectiveness, constraints, recommendations, future development were discussed.
منابع مشابه
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of o...
متن کاملUnderstanding Decision Making of Consumers through Advertising Strategy and Integrated Marketing
Considerable research has been carried out to broaden the understanding on consumer purchase decision making process through advertising strategy and integrated communication. The research has used quantitative research method, and recruited a sample of 200 adults for the collection of data. It has been found in this research that there is a strong positive correlation exists between consumer p...
متن کاملReturn on Marketing: Using Customer Equity to Focus Marketing Strategy
The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change. The change in the firm’s customer equity is the change in its current and future customers’ life...
متن کاملMobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...
متن کاملOn the Simple Economics of Advertising, Marketing, and Product Design
We propose a framework for analyzing transformations of the demand facing a monopolist. Our approach is based on the observation that such transformations frequently stem from changes in the dispersion of consumers’ valuations, which lead to rotations of the demand curve. In a wide variety of settings, profits are a U-shaped function of dispersion. The monopolist will adopt a mass-market postur...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International journal of membrane science and technology
سال: 2023
ISSN: ['2410-1869']
DOI: https://doi.org/10.15379/ijmst.v10i2.1267